Music Marketing – The Essentials of an Effective Music Press Kit

Like a struggling independent musician in a highly competitive over-crowded sell it off should be still left unsaid that you need to stand out from the crowd. There are many ways to get this done. Presently there is music publicity, a radio station promotion, comprehensive tour existence, and the almighty music marketing and music advertising. You need to get your communication out there –period.¬†mixtape promotion packages

Having your music marketing communication out there is something but getting the right message out there is another. Your professional image as an independent musician is of the utmost importance in order to rise above the sea of competition. Most independent bands and independent artists have some sort of a music press kit or music promotion kit that they use for promotional purposes. Generally, musicians will use either a traditional print music media kit, a digital press kit (DPK), or an online EPK (Electronic Press Kit). But just how professional and persuasive are they?

A frequently asked question that We get on a regular basis from my independent artists and artists is which kind of press kit should we put together? Which kind of music press kit works best and is also most impressive and effective? The answer to that question depends upon a few things.

What I mean by this is that I recommend creating and maintaining two types of press kits — whether print or digital music press kit, and an electronic press kit. The reason for this is simple. Certain media outlets, product labels, venues, music management companies, etc. prefer a printing press kit or digital press kit with your full blown CD so it can be listened too on high efficiency stereo system equipment to get the full effect of your music and its production qualities. Others prefer not to have their office congested with piles of press kits, and their preferred method is merely reviewing your music online.

For the reasons just noted, we recommend you do a printing or digital press kit and have one online as well. There’s really nothing to creating an online EPK so why not have it available. There are some very good EPK services out there and they cost only a few dollars monthly. But We are putting an emphasis on the fact that the EPK (Electronic press kit online) is not enough. You’ll still must have the traditional print or digital press kit in your music promotion arsenal.

That is notable to point out that your Music press kit is probably your most valuable promotional tool and it needs that must be taken very seriously. Other than your CD and live performance most commonly it is the first impression of you as an artist this will label, locations, and other music media outlets will receive. There are numerous graphic art companies that specialize in the preparation of media promotion sets that you could want to consider if your budget lets. If not, for a few dollars, a little creativity, and time and effort, you can do it yourself. Here are the basic components of a print press kit and Electronic press kit, and the professional strategies which to go about it.

Within your traditional print music press kit version the elements to include are a professionally designed cover with your logo or photo, a cover letter of introduction, Band or Musician biography, a professional 8- back button 10- black and white shiny promotional photo, media feature articles and press produces, album reviews and estimate sheet, your full size – extended play, or professionally recorded demo COMPACT DISK, an industry CD-one sheet, a business card and professionally labeled envelope. The supplies needed are heavy stock paper, portfolio cover, large envelope, address brands, custom business cards, and your 8- x 10- glossy photo. Now here’s how to go about putting the print press kit together.

COVER AND LETTER OF INTRODUCTION:
Your professional music press kit should have an extraordinary cover. This should include a photography of the artist, artist’s name, and artist’s info. Sort of like the cover of a book. You should also include a cover notice of introduction. This would expose you as the designer stating briefly just a little about yourself. Don’t get too specific in this notice you can leave that for the bio and other media which you will incorporate.

Make sure you address the letter to one specific person – – being personal is important. It gives the appearance of a non-cookie¬†cutter look and you feel this media outlet, packaging, venue, or music agent has significance. Be sure that either at the top or the bottom of this letter you have included your full info or your artist’s representative’s contact information. The cover letter should be inserted just inside the kit’s cover prior to any other information. The info should also be included at the end right on every page in the music promo kit.

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